2-color, full logo:
2-color, partial logo, white background:
1-color, partial logo, white background:
2-color, partial logo, non-white background:
1-color, partial logo, non-white background:
All guidelines and restrictions for the University’s existing “Tar Heel” logo also apply to the Carolina Green logo. This includes limitations on vendors that are licensed to print apparel and merchandise with the “Tar Heel” logo. For trademarks and licensing information, please refer to http://www.licensing.unc.edu/.
Printed materials that feature the “Carolina Green” mark with initial approval for usage do not need additional approval prior to printing as long as it is in accordance with this stylesheet and applicable University policy for the existing “Tar Heel” logo. This includes signs, brochures, handbills, advertisements, banners and handouts.
Website use of the “Carolina Green” logo must reference back to the “Carolina Green” directory at http://carolinagreen.unc.edu. The logo and verbiage should never be used as the primary content on a website without explicit, written permission from the UNC Sustainability Office. Email: sustainability [at] facility.unc.edu
Significant modification of the “Carolina Green” logo is not permitted, including overlaying it with other designs or lettering, displaying only part of the logo, or changing the colors. Minor modifications, including resizing and rotating the image, are permissible.
The University's colors are Carolina Blue and White. While there is a range of opinion as to what exactly is the true shade of Carolina Blue, for the purposes of the “Carolina Green” logo, the following colors should be used:
Blue Outline & “carolina” verbiage: HSB 207 34 90; RGB 151 192 230; CMYK 39% 14% 0% 0%; # 97C0E6
White Fill: HSB 207 0 100; RGB 255 255 255; CMYK 0 0 0 0; #FFFFFF
Green Leaf & “green” verbiage: HSB 96 59 71; RGB 116 183 74; CMYK 60% 5% 95% 0%; # 74B74A
When used as a single mark with the Tar Heel with Leaf logo, “Carolina Green” should be written in all lowercase letters in Helvetica font.
Use with Other Trademarks (Co-branding)
“Carolina Green” logo may be used in conjunction with other University or departmental marks. However, it is not intended to be used as an endorsement of non-university products or services. Departments may not use the “Carolina Green” band in conjunction with those of commercial entities without explicit, written permission from the UNC Sustainability Office. Email: sustainability [at] facility.unc.edu
No profanity or references to alcohol, drugs or tobacco-related products may be used in conjunction with any University marks, including “Carolina Green.” Also, material that may be demeaning to individuals or institutions (including but not limited to racial, ethnic, gender, or disability-related matters) may not be used in conjunction with any University marks.
“Carolina Green” should only be used to designate programs, products, or accomplishments that promote environmental integrity, economic prosperity and social equity that are university-wide, interdepartmental, and open/available to all members of the campus community. In order to coordinate and effectively communicate items designated as “Carolina Green,” all requests to use the brand must be submitted to the UNC Sustainability Office. Email: sustainability [at] facility.unc.edu